El average baby goes through 6–8 diapers a day, so getting this right matters. We've tested and compared every major brand sold in Europe, from premium mainstream to eco-friendly alternatives, on comfort, absorbency and value.
A newborn uses 8–12 nappies per day. Over two years, that's roughly 4,400 nappies. El brand, absorbency, and fit you choose matters, both for your baby's comfort and your budget.
El EU diaper market is the most competitive in the world. Pampers and Huggies dominate volume, but eco-certified options like Lillydoo and Bambo Nature have improved significantly. Supermarket own-brands meet the same EU safety standards as premium brands at a fraction of the cost.
We tested all three on real babies over four weeks.