Last updated: June 2026

Privacy Policy

SmartBabyChoices ("we", "us", "our") is committed to protecting your personal data. This policy explains what data we collect, why we collect it, and your rights under the General Data Protection Regulation (GDPR).

1. Who We Are

SmartBabyChoices operates the website at smartbabychoices.com. For privacy-related queries, contact us at hello@smartbabychoices.com.

2. Data We Collect

Data you provide voluntarily

Email address, when you subscribe to our newsletter via our email sign-up form
Name, optionally provided when contacting us
Message content, when you contact us by email

Data collected automatically

Usage data, pages visited, time on site, referral source (via Google Analytics 4)
Device data, browser type, operating system, screen resolution
IP address, anonymised in GA4; not stored in identifiable form
Affiliate click data, which product links you click (no personal data linked)

3. How We Use Your Data

Newsletter subscribers: to send our monthly email newsletter and occasional product guides. Legal basis: consent (Article 6(1)(a) GDPR).
Analytics: to understand how readers use the site and improve our content. Legal basis: legitimate interests (Article 6(1)(f) GDPR). GA4 is configured with IP anonymisation enabled.
Contact enquiries: to respond to messages. Legal basis: legitimate interests.

4. Third-Party Services

Google Analytics 4, website analytics. Data processed in the US under Google's standard contractual clauses. Google Privacy Policy
MailerLite, email newsletter platform. Data stored in the EU. MailerLite Privacy Policy
Amazon Associates, affiliate programme. Clicks tracked by Amazon. Amazon Privacy Notice
Netlify, website hosting. Netlify Privacy Policy

5. Your Rights Under GDPR

Right to access

Request a copy of the personal data we hold about you.

Right to rectification

Ask us to correct inaccurate personal data.

Right to erasure

Ask us to delete your personal data ("right to be forgotten").

Right to withdraw consent

Unsubscribe from emails at any time via the link in any newsletter.

Right to object

Object to processing based on legitimate interests.

Right to portability

Request your data in a structured, machine-readable format.

To exercise any of these rights, contact us at hello@smartbabychoices.com. We will respond within 30 days.

You also have the right to lodge a complaint with your national data protection authority.

6. Data Retention

Newsletter subscriber data: retained until you unsubscribe, then deleted within 30 days
Analytics data: retained for 14 months in GA4 (Google's minimum)
Contact messages: retained for 12 months, then deleted

7. Cookies

We use the following cookies:

Analytics cookies (Google Analytics): help us understand site usage. These are set only after consent where required by local law.
Affiliate cookies (Amazon, other partners): set by third-party retailers when you click a product link. We do not control these.

You can disable cookies in your browser settings at any time. This may affect some site functionality.

8. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page reflects the most recent revision. Significant changes will be communicated to newsletter subscribers.

9. Contact

For any privacy-related questions: hello@smartbabychoices.com